{"product_id":"9780002554145","title":"Always Fresh","description":"\u003cstrong\u003eAlways Fresh\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Ron Joyce\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e#1 National Bestseller, \u003cem\u003eNational Post\u003c\/em\u003e (Business Books) • 6 Weeks on \u003cem\u003eThe Globe and Mail\u003c\/em\u003e\u003cbr\u003ebestseller list • A \u003cem\u003eToronto Star\u003c\/em\u003e Bestseller • An Indigo Best Business Book of 2006\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eAlmost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. \u003cem\u003eAlways Fresh\u003c\/em\u003e is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s. \u003c\/p\u003e\u003cp\u003eAlong the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780002554145\u003cbr\u003e\u003cbr\u003e ","brand":"HarperCollins Publishers","offers":[{"title":"Paperback \/ softback","offer_id":41078935650510,"sku":"9780002554145","price":15.36,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pickwickbookshop.com\/products\/9780002554145","provider":"Pickwick Bookshop","version":"1.0","type":"link"}