(845) 358-9126 | 8 S. Broadway | Nyack, New York 10960 | pickwickbooks@gmail.com | Open 7 Days a Week!
(845) 358-9126 | 8 S. Broadway | Nyack, New York 10960 | pickwickbooks@gmail.com | Open 7 Days a Week!
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The Learners : The Book After "The Cheese Monkeys"
Harper Perennial

The Learners : The Book After "The Cheese Monkeys"

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The Learners
Author(s): Chip Kidd

Fresh out of college in the summer of 1961, Happy lands his first job as a graphic designer (okay, art assistant) at a small Connecticut advertising agency populated by a cast of endearing eccentrics. Life for Happy seems to be -- well, happy. But when he's assigned to design a newspaper ad recruiting participants for an experiment in the Yale Psychology Department, Happy can't resist responding to the ad himself. Little does he know that the experience will devastate him, forcing a reexamination of his past, his soul, and the nature of human cruelty -- chiefly, his own. Written in sharp, witty prose and peppered with absorbing ruminations on graphic design, The Learners again shows that Chip Kidd's writing is every bit as original, stunning, and memorable as his celebrated book jackets.

Review(s):
“[The Learners] offers an enjoyable introduction to another world and a major writing talent....genuinely interesting...sympathetic characters, funny lines, a firm grasp of time and place, and a plot that makes surprising shifts without ever losing its way....[Chip Kidd is] an author to watch.”
“Iconic graphic designer Kidd coins a new genre—stylized sentimentalism (think AMC’s Mad Men without the bile)—to tell this tale of a creative naif’s aesthetic and emotional coming of age. . . . Grade: A”
“Snappy....Kidd invents a banter-filled workplace worthy of Howard Hawks, gleefully tweaks the old-guard panic of the Mad Men-era ad world, and even throws in a few typographic bells and whistles...A-”
“Chip Kidd, in his second novel, The Learners, repeats and evolves the typographical high jinks he gave us in The Cheese Monkeys....Kidd’s quirky approach to life is endearingly recognizable in its expression.”
“Arresting and hip....captivating.”
“The advertising business and the [Milgram psychology] experiment are linked in this swift, often funny and always intelligent book.”
“Amusing and thought-provoking.”
“Kidd smoothly mixes the reality of Milgram’s rather sinister work with the fiction of Happy’s new life in advertising....Even more impressive than the blend of fiction and fact is the way that “The Learners” shifts from raucous ad office comedy to the tragic repercussions of the Yale experiments.”
“Like “The Cheese Monkeys,” “The Learners” is about learning--again under duress--to see everything, including oneself, differently....[In] Kidd’s attempt to blend the satirical and serious...he modulates the mix just right in the novel’s redemptive climax, which is both wild and winning, funny and moving.”
“Required reading.”



ISBN:  9780061673245