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Captivology : The Science of Capturing People's Attention
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Captivology
Author(s): Ben Parr
Review(s):
“Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people’s attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea.”
“The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr’s Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out.”
“Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that’s YOU. Every. One. Of. Us.)”
“Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting.”
ISBN: 9780062414885
Author(s): Ben Parr
Review(s):
“Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people’s attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea.”
“The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr’s Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out.”
“Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that’s YOU. Every. One. Of. Us.)”
“Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting.”
ISBN: 9780062414885