Zconomy : How Gen Z Will Change the Future of Business—and What to Do About It
Author(s): Jason R. Dorsey, Denise Villa
The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.
The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z.
Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.
In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?
This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multi-generational workforce.”
“Zconomy is exactly what CEOs, board members, and innovators need to read to strengthen their future with Gen Z. It provides a clear and valuable roadmap of how to connect and build employee engagement and customer loyalty.”
“Zconomy delivers the step-by-step solutions leaders need to understand Gen Z and take action right away.”
“Listen to Denise and Jason! As someone on the frontlines of entertainment and culture, I highly recommend Zconomy. Every creator, leader, and parent should read this book.”
“Zconomy is a must-read guide from the most authoritative voices on generational studies of our time. It is insightful, comprehensive, and uses real-world practical applications to provide invaluable guidance in navigating this generation of disruptors.“
“Zconomy is the guide that leaders need to engage this new generation of consumers and employees, and transform the future of their own enterprise.”
“Dr. Denise Villa and Jason Dorsey deliver a rare combination of research, insights, strategies, and practical knowledge that any executive can immediately use to understand Gen Z, unlock its potential, and shape the future of their business.”
“Zconomy delivers the stories, insights, and actions that leaders of every generation can use to bravely lead Gen Z in a post-pandemic world.”
“Well-researched, entertaining, and packed with practical tools and advice, Zconomy should be your go-to guide for unlocking the huge potential of Gen Z.”
“Zconomy is a must read. Dr. Villa and Dorsey deliver much-needed strategies, missing data, and insights for executives, business leaders, and board members who need to understand how to engage with Gen Z.”