{"product_id":"9780230116450","title":"Happy Customers Everywhere : How Your Business Can Profit from the Insights of Positive Psychology","description":"\u003cstrong\u003eHappy Customers Everywhere\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Bernd Schmitt, Glenn Van Zutphen\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan:\u003cbr\u003e\u003cbr\u003e\u003cb\u003e• The Feel-Good Method:\u003c\/b\u003e Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e• The Values-and-Meaning Method:\u003c\/b\u003e Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life \u003cbr\u003e\u003cbr\u003e\u003cb\u003e• The Engagement Method:\u003c\/b\u003e Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.\u003cbr\u003e\u003cbr\u003eSchmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“An established expert on customer experience and global marketing strategy, Schmitt is also a prolific author, and in \u003ci\u003eHappy Customers \u003c\/i\u003e\u003ci\u003eEverywher\u003c\/i\u003ee he offers insights on customer satisfaction in the context of the growing field of positive psychology.” —\u003ci\u003eChoice\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Explores the psychology behind making customers happy, sharing key insights from the burgeoning field of positive psychology…Rendered in digestible and practical sections, Schmitt makes a compelling case for the applications of positive psychology.” —\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Schmitt has done it again. First, he launched the experience marketing movement and now he shows us that happy customers are essential for any business.  This immensely practical book provides tools, best, and \"next\" practices for turning satisfied customers into happy, long-term loyalists.” —\u003ci\u003eMarty Holmish, Global Chief Marketing Officer, HP\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Schmitt's links positive psychology to business strategy to provide a compelling framework for putting the customer at the center of business success. B2B companies must create meaningful ways to engage with and delight their customers and partners; \u003ci\u003eHappy Customers Everywhere\u003c\/i\u003e provides effective strategies that business leaders can use to achieve these goals.” —\u003ci\u003eSusan Popper, SVP Marketing Communications \u0026amp; Experience, SAP Marketing\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Combining academic research and fascinating case studies, Bernd Schmitt takes us into the heads of our customers and then gives us specific methods to deliver customer happiness.  This book doesn't just tell us they ‘why.'  It teaches us the how to.” —\u003ci\u003eShep Hyken, customer service expert and New York Times bestselling author of The Amazement Revolution\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A must-read for anyone who understands that in today's world it is imperative to have your consumers connect with your business and your brands on an emotional level. In order to create 'happy customers' who are loyal and generate buzz, marketers must strive to push beyond customer satisfaction -- they must strive to also delight customers.” —\u003ci\u003eMaryam Banikarim, Sr. Vice President \u0026amp; Chief Marketing Officer Gannett Co., Inc.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Schmitt shows us that it is no longer enough to just satisfy customers. His book provides solid and timely advice on how to delight customers, using both traditional and new media.” —\u003ci\u003eTorrence Boone, Managing Director, Google\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This book will help any business excel as it strives to innovate.  Innovation programs succeed when they consider not just functional improvements to products, but how they bring joy to customers. Schmitt's engaging book is structured to help executives leverage customer insight and craft innovative products and services that will drive sales, loyalty and advocacy.” —\u003ci\u003eYoon Lee, VP, Global Product Innovation, Samsung Electronics America\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“With a refreshing approach that integrates academic research and real-world business case studies, Schmitt has developed a practical guide for any organization dedicated to delighting its customers.  At a time when many brands focus more on acquiring new customers rather than taking care of those they already have, Schmitt helps prove that happy customers become loyal customers become outspoken advocates.  And he offers up evidence that loyal customers drive business results and improve shareholder value.” —\u003ci\u003ePeter DeNunzio, President, U.S. Customer Loyalty, Aimia\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“If customer satisfaction is your key performance indicator for marketplace success, then reading this book may cause you to think twice. \u003ci\u003eHappy Customers Everywhere\u003c\/i\u003e is an inspired mash-up of principles culled from experiential marketing and the positive psychology movement.   Bernd Schmitt persuasively argues that customer happiness can provide immense value to a business and shows executives how they can apply the models developed by Martin Seligman and other positive psychology proponents to help customers achieve happiness, rather than just satisfaction.   He complements his practical advice, with extensive case studies and examples of what well-known (and not so well-known) organizations are already doing.    In doing so, he provides a roadmap that businesses can use to create happy customers willing to share their positive views with the world.” —\u003ci\u003eJonathan Copulsky, author of Brand Resilience and National Managing Director, Eminence, Deloitte\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780230116450\u003cbr\u003e\u003cbr\u003e ","brand":"St. Martin's Press","offers":[{"title":"Hardback","offer_id":40593597071566,"sku":"9780230116450","price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_b3f2178b-0e60-4ca8-b991-37f503ea72db.jpg?v=1637790454","url":"https:\/\/pickwickbookshop.com\/products\/9780230116450","provider":"Pickwick Bookshop","version":"1.0","type":"link"}