Red Globe Press
E-Marketing : Theory and Application
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E-Marketing
Author(s): Stephen Dann, Susan Dann
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Review(s):
ISBN: 9780230203969
Author(s): Stephen Dann, Susan Dann
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Review(s):
ISBN: 9780230203969