{"product_id":"9780312263508","title":"Label Launch : A Guide to Independent Record Recording, Promotion, and Distribution","description":"\u003cstrong\u003eLabel Launch\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Veronika Kalmar\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eWhether you're in a band, a business entrepreneur or just interested in the music business, \u003ci\u003eLabel Launch\u003c\/i\u003e will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include:\u003cbr\u003e\u003cbr\u003eFunding your label\u003cbr\u003eManeuvering through the legal maze\u003cbr\u003eSelling your product online and off\u003cbr\u003ePicking and signing bands\u003cbr\u003ePromotion and touring\u003cbr\u003eAvoiding the most common pitfalls of a new label\u003cbr\u003e\u003cbr\u003eAnd even tells you when it's time to sell out to \"the man.\"\u003cbr\u003e\u003cbr\u003eKalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\"Essential  reading for any aspiring indie-rocker or fan-boy who isn't musically inclined  but longs to be a vital part of 'the scene.'\" - Library Journal\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780312263508\u003cbr\u003e\u003cbr\u003e ","brand":"St. Martin's Griffin","offers":[{"title":"Paperback \/ softback","offer_id":40593846337742,"sku":"9780312263508","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_3fee9192-7188-4b45-81d9-ed4f9f82995d.jpg?v=1637794518","url":"https:\/\/pickwickbookshop.com\/products\/9780312263508","provider":"Pickwick Bookshop","version":"1.0","type":"link"}