{"product_id":"9780312425777","title":"The Perfect Scent : A Year Inside the Perfume Industry in Paris and New York","description":"\u003cstrong\u003eThe Perfect Scent\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Chandler Burr\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFrom the \u003ci\u003eNew York Times \u003c\/i\u003eperfume critic, a stylish, fascinating, unprecedented insider's view of \u003c\/b\u003e\u003cb\u003ethe global perfume industry, told through two creators working on two very different scents.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNo journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the \u003ci\u003eNew York Times \u003c\/i\u003eperfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. \u003cbr\u003e\u003cbr\u003eWe follow Coty's mating of star power to the marketing of perfume, watching \u003ci\u003eSex and the City\u003c\/i\u003e's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?\u003cbr\u003e\u003cbr\u003eIn Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge \u003ci\u003ele monstre \u003c\/i\u003eof the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? \u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Perfect Scent\u003c\/i\u003e is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“Filled with fascinating revelations about an industry built on illusions . . . entices you to marvel all the more at the power of fragrance.” —\u003ci\u003eThe Dallas Morning News\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eThe Perfect Scent\u003c\/i\u003e has drama, unforgettable characters, history, and location.” —\u003ci\u003eLos Angeles Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“An inside, Hollywoodesque account.” —\u003ci\u003eThe New York Times Book Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Burr winds his way deep into the secretive, dark, high-stakes world of perfumery, where following the scent can be hazardous to your career. . . . He smells the story in each bottle.” —\u003ci\u003eAssociated Press\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Passionate and captivating.” —\u003ci\u003eThe Toronto Star\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“An appealing writer and an acute observer, [who] tells his two stories well.” —\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Filled with fascinating revelations about an industry built on illusions.” —\u003ci\u003eThe Kansas City Star\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780312425777\u003cbr\u003e\u003cbr\u003e ","brand":"Picador","offers":[{"title":"Paperback \/ softback","offer_id":40673440137422,"sku":"9780312425777","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_5b48b177-4449-47f7-a015-3c98bc4beda1.jpg?v=1639883584","url":"https:\/\/pickwickbookshop.com\/products\/9780312425777","provider":"Pickwick Bookshop","version":"1.0","type":"link"}