{"product_id":"9780340652312","title":"On Air : Methods and Meanings of Radio","description":"\u003cstrong\u003eOn Air\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Martin Shingler, Cindy Wieringa\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eSurpassed by television as the primary source of entertainment and information, radio still has a unique place in the mass media spectrum. At once powerfully pervasive and totally invisible, it's a fascinating subject for study. This wide-ranging theoretical and critical approach provides an in-depth examination of radio's codes (speech, music, noise, and silence), the conventions of using these codes, and the dominant modes of reception. The text offers a vocabulary and methodology for analyzing radio programs, drawing on work by both media theorists and professional broadcasters in Britain, Australia, and North America. Written by an academic and a practitioner, \u003ci\u003eOn Air\u003c\/i\u003e provides a critical overview of radio for media students, as well as suggestions for practical activities, a time-line of major events in the history of radio, and a glossary of key terms.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780340652312\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Academic","offers":[{"title":"Paperback \/ softback","offer_id":40594033705166,"sku":"9780340652312","price":51.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_995f0d0f-5478-41b7-af16-dd3c9aebec6c.jpg?v=1637799578","url":"https:\/\/pickwickbookshop.com\/products\/9780340652312","provider":"Pickwick Bookshop","version":"1.0","type":"link"}