{"product_id":"9780340806999","title":"New Media Cultures","description":"\u003cstrong\u003eNew Media Cultures\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): P. David Marshall\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eNew Media Cultures\u003c\/b\u003e provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, \u003cb\u003eNew Media Cultures\u003c\/b\u003e focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms.\u003cbr\u003e\u003cbr\u003eCritical areas investigated include:\u003cbr\u003e- Game culture\u003cbr\u003e- The internet\u003cbr\u003e- The digital transformation of film and television\u003cbr\u003e- Intellectual property\u003cbr\u003e- Forms of interactivity\u003cbr\u003e- The significance of the user and cultural production in new media\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e“Provides a unique approach for thinking about and engaging with the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.” —\u003ci\u003eEducational Book Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780340806999\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Academic","offers":[{"title":"Paperback \/ softback","offer_id":40594007982286,"sku":"9780340806999","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_d9dd3569-bd97-42c2-82bc-5ca729d29cf4.jpg?v=1637798670","url":"https:\/\/pickwickbookshop.com\/products\/9780340806999","provider":"Pickwick Bookshop","version":"1.0","type":"link"}