{"product_id":"9780374201234","title":"The Mamba Mentality : How I Play","description":"\u003cstrong\u003eThe Mamba Mentality\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Kobe Bryant\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Mamba Mentality: How I Play\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is Kobe Bryant’s personal perspective of his life and career on the basketball court and his exceptional, insightful style of playing the game—a fitting legacy from the late Los Angeles Laker superstar.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the wake of his retirement from professional basketball, Kobe “The Black Mamba” Bryant decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary “Mamba mentality.” Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it “the right way,” \u003ci\u003eThe Mamba Mentality\u003c\/i\u003e takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.\u003cbr\u003e\u003cbr\u003eIn his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.\u003cbr\u003e\u003cbr\u003eBryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016—and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.\u003cbr\u003e\u003cbr\u003eThe combination of Bryant’s narrative and Bernstein’s photos make \u003ci\u003eThe Mamba Mentality\u003c\/i\u003e an unprecedented look behind the curtain at the career of one of the world’s most celebrated and fascinating athletes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“Warning: Be prepared for an adventure in high-level basketball … This  book is a window into the mind of someone who mastered the game.”   —Phil Jackson \u003cbr\u003e\u003cbr\u003e“Kobe knew that to be the best you need a different approach from  everyone else … Enjoy this magnificent book. I have no doubt that you  will be inspired.”     —Pau Gasol\u003cbr\u003e\u003cbr\u003e“Revealing...beautifully captured...candid.” —\u003ci\u003eLos Angeles Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e   “The future NBA Hall of Famer explores his process and craft … From  training to practice to recovery to mental preparation to highly  technical descriptions of his mechanics—and those of his opponents—he  delves into it all. The book will appeal to die-hard basketball fans  intrigued by one of the game’s brightest minds … An ideal gift for the  Lakers fan in the house.”   —\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Bryant is inarguably among the top 20 basketball players of all time:  five-time champion, 18-time all-star, the list goes on. But  overshadowing all the achievement is his legendary work ethic, drive,  and devotion to the craft of basketball …  Bryant offers plenty of  anecdotes about teammates and opponents. What sets this book apart from  the competition is Bernstein’s photography. It’s wonderful.” —\u003ci\u003eBooklist \u003c\/i\u003e(starred review)\u003cbr\u003e\u003cbr\u003e\"The next best thing to a courtside seat watching Bryant drive to the basket during his glory days with the L.A. Lakers.\" \u003ci\u003e—USA Today\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Revealing, candid, inspirational.\" \u003ci\u003e—A\u003c\/i\u003e\u003ci\u003emazon Book Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"\u003c\/i\u003eThis book will inspire you to live a \"Mamba Mentality\" way of  life moving forward. The mindset of not relying on others for your own  success, taking responsibility for your actions, moving according to the  plan, and of course, living life to the fullest. All of this while  inspiring others to push themselves to their limit as well.\"—\u003ci\u003eEnstars \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"\u003c\/i\u003eBryant has an incredibly detailed approach to preparation...not just a physical approach; it's  also mental, [and it] can be applied \u003ci\u003eoutside\u003c\/i\u003e of the game...Inspiring, informative, and entertaining.\" —Chris Schleup, \u003ci\u003eThe Amazon Book Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Whether someone is trying to become the  next NBA great or achieve some sort of semblance of success, Bryant’s  dedication to being a cut above the rest is sure to help encourage  readers to meet their own goals.\"\u003ci\u003e—L.A. Taco\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Perfect to help the aspiring basketball player in your life learn how to excel both mentally and physically.\" \u003ci\u003e—ESPN\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eLong-listed Barnes and Noble Best New Books of the Year (2018)\u003cbr\u003e\u003cbr\u003eISBN:  9780374201234\u003cbr\u003e\u003cbr\u003e ","brand":"MCD","offers":[{"title":"Hardback","offer_id":40706844197070,"sku":"9780374201234","price":35.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pickwickbookshop.com\/products\/9780374201234","provider":"Pickwick Bookshop","version":"1.0","type":"link"}