{"product_id":"9780547336053","title":"Go Like Hell : Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans","description":"\u003cstrong\u003eGo Like Hell\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): A. J. Baime\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAs told in the film \u003cem\u003eFord v. Ferrari, Go Like Hell \u003c\/em\u003etransports readers to a risk-filled, glorious time in this brilliant portrait of a rivalry between two industrialists, the cars they built, and the \"pilots\" who would drive them to victory, or doom.\u003c\/strong\u003e\u003cbr\u003eBy the early 1960s, the Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Young Henry Ford II, who had taken the reins of his grandfather’s company with little business experience to speak of, knew he had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, lorded it over the European racing scene. He crafted beautiful sports cars, \"science fiction on wheels,\" but was also called \"the Assassin\" because so many drivers perished while racing them. \u003cbr\u003eGo Like Hell tells the remarkable story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would enter the high-stakes world of European car racing, where an adventurous few threw safety and sanity to the wind. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\"All I can say is: Wow! \u003cem\u003eGo Like Hell\u003c\/em\u003e drops you right smack in the middle an intense and ferocious battle between Ford and Ferrari in the 1960s. Baime's exceptional voice puts the reader into minds of the drivers, designers, and executives who formed the Golden Age of racing; his fantastic descriptions allow the reader to feel the pounding of the cylinders. If you like cars—nay, if you have ever seen a car—you must read this book!\"\u003cbr\u003e—\u003cstrong\u003eGarth Stein,\u003c\/strong\u003e \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eThe Art of Racing in the Rain\u003c\/em\u003e \"Light up a Lucky Strike. Pour yourself a good stiff drink. \u003cem\u003eGo Like Hell\u003c\/em\u003e is a wonder, chock-a-block with great heroes and villains, a pedal-to-the metal account of greed and gumption, a chronicle of obsession and vain glory. Don't worry about that seat belt. Just go for the ride.\" \u003cbr\u003e  —\u003cstrong\u003eLeigh Montville,\u003c\/strong\u003e author of \u003cem\u003eThe Big Bam, Ted Williams\u003c\/em\u003e and \u003cem\u003eAt the Altar of Speed\u003c\/em\u003e\u003cbr\u003e\"Go Like Hell is an epic. Ambitions, lives, fortunes, friendships, and a place in history--all are on the line here.  A.J. Baime marvelously reveals the people behind the machines.\" \u003cbr\u003e—\u003cstrong\u003eNeal Bascomb,\u003c\/strong\u003e author of \u003cem\u003eThe Perfect Mile\u003c\/em\u003e and \u003cem\u003eHunting Eichmann\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e \"Mix sport, death and big business, the biggest.  Throw in vivid portraits of  Enzo Ferrari and Henry Ford II,  and the drivers, men obsessed with speed and fast cars while trying not to get killed. \u003cem\u003eGo Like Hell\u003c\/em\u003e is a very hard book to put down. Sharp and suspenseful from beginning to end.\" \u003cbr\u003e—\u003cstrong\u003eRobert Daley,\u003c\/strong\u003e author of \u003cem\u003eThe Cruel Sport\u003c\/em\u003e and \u003cem\u003eYear of the Dragon\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e \"Baime’s skillful reporting and introspective writing style make for an insightful portrait of two automobile legends, as well as an exciting account of a bygone era in racing and in American culture.\" —\u003cem\u003ePublishers Weekly\u003c\/em\u003e \"Turbo-charged look at the heated race-car rivalry between Ferrari and Ford... Baime’s rich descriptions of the card lift them to near-human proportions. The ultimate speed-read.\"  —\u003cem\u003eKirkus Reviews \u003c\/em\u003e \"A remarkably intimate look into the famous 1960s Ford-versus-Ferrari battles at Le Mans.\" —\u003cem\u003eAutomobile \u003c\/em\u003e \"Like the cars it describes, \u003cem\u003eGo Like Hell \u003c\/em\u003eis a streamlined marvel built for speed, fueled by testosterone and likely to elicit happy grins from anyone who has ever heard music in the squeal of a tire or the roar of an engine . . . [Baime] hits the gas, pops the clutch and takes readers on a red-blooded ride to glory that will have them smiling all the way to the checkered flag.\"  —\u003cem\u003eDallas Morning News\u003c\/em\u003e \"A pleasure to read . . . chronicles a time when an unfettered Detroit, led by 'car guys,' could achieve great things.\"\u003cem\u003e -- Wall Street Journal\u003c\/em\u003e \"Henry Ford II’s monumental effort to topple Enzo Ferrari from the summit of sports-car racing at Le Mans is vibrantly told in this fast-paced account of the clash between the two fearsome, hyper-competitive automotive titans.\" – Bloomberg \"Insightful, well written accounts of the events and people involved along with inspired detail regarding the vehicles makes for a page turner. This is an ideal book for gear-heads, automotive enthusiasts, historians and people who might find amazing symmetry in what happened over 40 years ago verses what is happening today.\" \u003cem\u003e-- Denver Examiner\u003c\/em\u003e  \"Engaging... Grips you from the early pages to the conclusion.\"\u003cem\u003e -- Autoweek\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780547336053\u003cbr\u003e\u003cbr\u003e ","brand":"Mariner Books","offers":[{"title":"Paperback \/ softback","offer_id":41161981624526,"sku":"9780547336053","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/9780547336053_39eeca68-740a-4159-919d-b23d2a57e7e0.jpg?v=1652120681","url":"https:\/\/pickwickbookshop.com\/products\/9780547336053","provider":"Pickwick Bookshop","version":"1.0","type":"link"}