{"product_id":"9780684841489","title":"Competitive Strategy : Techniques for Analyzing Industries and Competitors","description":"\u003cstrong\u003eCompetitive Strategy\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Michael E. Porter\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eNow nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's \u003ci\u003eCompetitive Strategy\u003c\/i\u003e has transformed the theory, practice, and teaching of business strategy throughout the world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eElectrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.\u003cbr\u003e \u003cbr\u003e More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eCompetitive Strategy\u003c\/i\u003e has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003ci\u003eFortune\u003c\/i\u003e Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.\u003cbr\u003e\u003ci\u003eThe New York Times\u003c\/i\u003e American executives are grasping for a logic to global competition. Mr. Porter...has given them one.\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e Few books warrant the too-common publisher's blurb \"landmark.\" This one does. Highest recommendation.\u003cbr\u003e\u003ci\u003eStrategic Management Journal\u003c\/i\u003e Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.\u003cbr\u003e\u003ci\u003eJournal of Business Strategy\u003c\/i\u003e Any manager who studies and uses the materials in this book should be able to devise more successful strategies.\u003cbr\u003ePhilip Kotler S.C. Johnson \u0026amp; Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780684841489\u003cbr\u003e\u003cbr\u003e ","brand":"Free Press","offers":[{"title":"Hardback","offer_id":40936344879310,"sku":"9780684841489","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_a51a6c66-1a01-40d9-a26b-56b8cb8e973d.jpg?v=1645820874","url":"https:\/\/pickwickbookshop.com\/products\/9780684841489","provider":"Pickwick Bookshop","version":"1.0","type":"link"}