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Light Strategies For Innovation
Free Press

Light Strategies For Innovation

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Light Strategies For Innovation
Author(s): William I Zangwill

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.

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ISBN:  9780684863979