{"product_id":"9780713675412","title":"Boosting Sales : Increasing profits without breaking the bank","description":"\u003cstrong\u003eBoosting Sales\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Bob Gorton\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe \u003ci\u003e...on a Shoestring\u003c\/i\u003e series helps small business owners\u003cbr\u003egrow their business imaginatively, effectively and without spending a\u003cbr\u003efortune. Aimed at entrepreneurs with plenty of vision and commitment\u003cbr\u003ebut not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.\u003c\/p\u003e\u003cp\u003eBoosting your company's sales is essential if you're going to make a success of your business. This book covers:\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eLooking at your current sales and working out where you want to go next \u003cbr\u003eMaking sure you're meeting a need \u003cbr\u003ePlaying to your strengths \u003cbr\u003eLooking at your prices (and how you present them) \u003cbr\u003eTalking to and nurturing your existing customers \u003cbr\u003eLooking for new customers \u003cbr\u003eResponding promptly to prospects \u003cbr\u003eImproving your post-sales service \u003cbr\u003eWorking to guarantee repeat sales\u003cbr\u003e'a great little package' \u003ci\u003eThe Bookseller\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780713675412\u003cbr\u003e\u003cbr\u003e ","brand":"A\u0026C Black Business Information and Development","offers":[{"title":"Paperback \/ softback","offer_id":40593053057230,"sku":"9780713675412","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_5b80d596-025d-40be-8ba1-99ce4d984c09.jpg?v=1637780121","url":"https:\/\/pickwickbookshop.com\/products\/9780713675412","provider":"Pickwick Bookshop","version":"1.0","type":"link"}