Making an impact online : Creating a website that really works without breaking the bank

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Having an online presence is essential for most businesses these
days. Don't think that a small budget means that you can't compete with
larger organisations: if your site is well laid out and your content
compelling, you can!

This book shows the way, covering topics such as: Choosing
the right domain name; Smartening up a basic website; Driving traffic
to your website; Analysing web traffic; Affiliate marketing; Search
engine listings/optimisation; Taking advantage of free (and safe!)
software and training; Relationship networking; Tapping into new or
growing trends: Web alerts, RSS, Voice over Internet Protocols, instant
messaging, espotting

'a great little package' The Bookseller