{"product_id":"9780713675450","title":"Making an impact online : Creating a website that really works without breaking the bank","description":"\u003cstrong\u003eMaking an impact online\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Antoin O Lachtnain\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe \u003ci\u003eBusiness on a Shoestring\u003c\/i\u003e series helps small business owners grow \u003cb\u003etheir business imaginatively, effectively and without spending a fortune\u003c\/b\u003e. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is \u003cb\u003epacked with ideas that really work, real-life examples, step-by-step advice and sources of further information\u003c\/b\u003e. \u003cbr\u003e\u003cbr\u003eHaving \u003cb\u003ean\u003c\/b\u003e \u003cb\u003eonline presence is essential for most businesses \u003c\/b\u003ethese\u003cbr\u003edays. Don't think that a small budget means that you can't compete with\u003cbr\u003elarger organisations: if your site is well laid out and your content\u003cbr\u003ecompelling, you can!\u003cbr\u003e\u003cbr\u003eThis book shows the way, covering topics such as: Choosing\u003cbr\u003ethe right domain name; Smartening up a basic website; Driving traffic\u003cbr\u003eto your website; Analysing web traffic; Affiliate marketing; Search\u003cbr\u003eengine listings\/optimisation; Taking advantage of free (and safe!)\u003cbr\u003esoftware and training; Relationship networking; Tapping into new or\u003cbr\u003egrowing trends: Web alerts, RSS, Voice over Internet Protocols, instant\u003cbr\u003emessaging, espotting\u003cbr\u003e\u003cbr\u003e'a great little package' \u003ci\u003eThe Bookseller\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e“A great little package.” —\u003ci\u003eThe Bookseller\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780713675450\u003cbr\u003e\u003cbr\u003e ","brand":"A\u0026C Black Business Information and Development","offers":[{"title":"Paperback \/ softback","offer_id":40593901977806,"sku":"9780713675450","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_fce726fa-6474-40cf-bed2-9d5bc65b4be9.jpg?v=1637796058","url":"https:\/\/pickwickbookshop.com\/products\/9780713675450","provider":"Pickwick Bookshop","version":"1.0","type":"link"}