{"product_id":"9780743225939","title":"The Innovation Paradox : The Success of Failure, the Failure of Success","description":"\u003cstrong\u003eThe Innovation Paradox\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Richard Farson, Ralph Keyes\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Innovation Paradox,\u003c\/i\u003e Richard Farson and Ralph Keyes argue that failure has its upside, success its downside. Both are steps toward achievement, and the two extremes are not as distinct as we imagine. In today's business economy, it's not success or failure -- it's success \u003ci\u003eand\u003c\/i\u003e failure that lead to genuine innovation. History's great innovators, from Thomas Edison and Charles Kettering to Bill Gates and Jack Welch, saw failure as an important stepping-stone -- and with this groundbreaking book, you too can learn how to become more failure tolerant, more risk friendly, and therefore more innovative. Today's most prominent businesspeople agree that \u003ci\u003eThe Innovation Paradox\u003c\/i\u003e has the formula for failure and success down to a science, \u003cbr\u003e \u003cb\u003eMake no mistake:\u003c\/b\u003e If you're looking to reinvent yourself, your ideas, or your business model, this book is your sure-fire way to start.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003eTom Peters I'm furious with Richard Farson and Ralph Keyes! They've written the book I always wanted to write. \u003cbr\u003e This is the best management book I've read since Farson's last one, and doubtless the best I'll read until his next one. He is the master. Move over Drucker.\u003cbr\u003eRichard Pollak \u003ci\u003eThe Nation\u003c\/i\u003e A welcome antidote to the numbing conventional wisdom about what constitutes corporate success and failure. It shows how to make the business environment both vital and humane.\u003cbr\u003eMichael Murphy Author of \u003ci\u003eGolf in the Kingdom\u003c\/i\u003e Promises to become a classic in the genre of modern wisdom literature.\u003cbr\u003eJane Alexander Actress, author, and former Chairman, National Endowment for the Arts The authors make a clear case for understanding that failing precedes almost all great wins in our society....A valuable book for just about anyone in our competitive world.\u003cbr\u003eHarlan Cleveland President Emeritus, World Academy of Art and Science Truth always seems to come in small paradoxical packages. This [one]...reveals the fusion of opposites as the essence of truth.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780743225939\u003cbr\u003e\u003cbr\u003e ","brand":"Free Press","offers":[{"title":"Paperback \/ softback","offer_id":40591660613838,"sku":"9780743225939","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_ab82c544-4295-4b75-806b-2ff980fe00cf.jpg?v=1637755587","url":"https:\/\/pickwickbookshop.com\/products\/9780743225939","provider":"Pickwick Bookshop","version":"1.0","type":"link"}