{"product_id":"9780761181750","title":"Seducing Strangers : How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)","description":"\u003cstrong\u003eSeducing Strangers\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Josh Weltman\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow to get someone, somewhere, to do something.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.\u003cbr\u003e  Here’s how you can do it. And do it better.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003e“Mad Men\u003c\/i\u003e ad man Josh Weltman knows how to sell.” -- \u003ci\u003eFast Company co.CREATE\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \"Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world.\" -- EntertainmentWeekly.com\u003cbr\u003e\u003cbr\u003e Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch….[His] book \u003ci\u003eSeducing Strangers: How to Get People to Buy What You’re Selling\u003c\/i\u003e, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry.”\u003ci\u003e -- \u003c\/i\u003eVulture.com\u003cbr\u003e\u003cbr\u003e Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. \u003ci\u003eSeducing Strangers\u003c\/i\u003e shows you how.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.”\u003c\/i\u003e —from the Foreword by Jon Hamm\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780761181750\u003cbr\u003e\u003cbr\u003e ","brand":"Workman Publishing Company","offers":[{"title":"Paperback \/ softback","offer_id":40865727938766,"sku":"9780761181750","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_63931e1f-44a3-49fa-a2f0-96884a9e91b0.jpg?v=1644137353","url":"https:\/\/pickwickbookshop.com\/products\/9780761181750","provider":"Pickwick Bookshop","version":"1.0","type":"link"}