{"product_id":"9780805074567","title":"On Intelligence : How a New Understanding of the Brain Will Lead to the Creation of Truly Intelligent Machines","description":"\u003cstrong\u003eOn Intelligence\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Jeff Hawkins, Sandra Blakeslee\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFrom the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.\u003cbr\u003e\u003cbr\u003eHawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines.\u003cbr\u003e\u003cbr\u003eThe brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness.\u003cbr\u003e\u003cbr\u003eIn an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways.\u003cbr\u003e\u003cbr\u003eWritten with acclaimed science writer Sandra Blakeslee, \u003ci\u003eOn Intelligence\u003c\/i\u003e promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“\u003ci\u003eOn Intelligence \u003c\/i\u003ewill have a big impact; everyone should read it. In the same way that Erwin Schrödinger's 1943 classic \u003ci\u003eWhat is Life?\u003c\/i\u003e made how molecules store genetic information then the big problem for biology, On Intelligence lays out the framework for understanding the brain.” —James D. Watson, president, Cold Spring Harbor Laboratory, and Nobel laureate in Physiology\u003cbr\u003e\u003cbr\u003e“Brilliant and embued with startling clarity. \u003ci\u003eOn Intelligence\u003c\/i\u003e is the most important book in neuroscience, psychology, and artificial intelligence in a generation.” —Malcolm Young, neurobiologist and provost, University of Newcastle\u003cbr\u003e\u003cbr\u003e“Read this book. Burn all the others. It is original, inventive, and thoughtful, from one of the world's foremost thinkers. Jeff Hawkins will change the way the world thinks about intelligence and the prospect of intelligent machines.” —John Doerr, partner, Kleiner Perkins Caufield \u0026amp; Byers\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780805074567\u003cbr\u003e\u003cbr\u003e ","brand":"Times Books","offers":[{"title":"Hardback","offer_id":40594034098382,"sku":"9780805074567","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_2d8863c1-571d-4947-873e-5352fecae4a8.jpg?v=1637799602","url":"https:\/\/pickwickbookshop.com\/products\/9780805074567","provider":"Pickwick Bookshop","version":"1.0","type":"link"}