{"product_id":"9780826464705","title":"Analysing Media Texts","description":"\u003cstrong\u003eAnalysing Media Texts\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Andrew Burn, David Parker\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eAndrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780826464705\u003cbr\u003e\u003cbr\u003e ","brand":"Continuum","offers":[{"title":"Paperback \/ softback","offer_id":40597270954190,"sku":"9780826464705","price":39.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pickwickbookshop.com\/products\/9780826464705","provider":"Pickwick Bookshop","version":"1.0","type":"link"}