{"product_id":"9780857853547","title":"Becoming Human by Design","description":"\u003cstrong\u003eBecoming Human by Design\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Tony Fry\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe last in Tony Fry's celebrated trilogy of books continues his radical rethinking of design. \u003ci\u003eBecoming Human by Design\u003c\/i\u003e's provocative argument presents a revised reading of human 'evolution' centred on ontological design. \u003cbr\u003e\u003cbr\u003eExamining  the relation of design to the nature of the human species - where the  species came from, how it was created, what it became and its likely  future - Fry asserts that current biological and social models of  evolution are an insufficient explanation of how 'we humans' became what  we are.\u003cbr\u003e\u003cbr\u003eMaking a case for ontological design as an evolutionary  agency, the book posits the relation between the formation of the world  of human fabrication and the making of mankind itself as indivisible. It  also functions as a provocation to rethink the fate of Homo sapiens,  recognising that all species are finite and that the fate of humankind  turns on a fundamental Darwinian principle - adapt or die. Fry considers  the nature of adaptation, arguing that it will depend on an ability to  think and design in new ways.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780857853547\u003cbr\u003e\u003cbr\u003e ","brand":"Berg Publishers","offers":[{"title":"Hardback","offer_id":40623902720206,"sku":"9780857853547","price":120.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pickwickbookshop.com\/products\/9780857853547","provider":"Pickwick Bookshop","version":"1.0","type":"link"}