{"product_id":"9780857855329","title":"Bond Girls : Body, Fashion and Gender","description":"\u003cstrong\u003eBond Girls\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Monica Germanà\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eSince Ursula Andress's white-bikini debut in \u003ci\u003eDr No\u003c\/i\u003e, 'Bond Girls' have been simultaneously celebrated as fashion icons and dismissed as 'eye-candy'. But the visual glamour of the women of James Bond reveals more than the sexual objectification of female beauty. Through the original joint perspectives of body and fashion, this exciting study throws a new, subversive light on Bond Girls. Like Coco Chanel, fashion's 'eternal' \u003ci\u003emademoiselle\u003c\/i\u003e, these 'Girls' are synonymous with an unconventional and dynamic femininity that does not play by the rules and refuses to sit still; far from being the passive objects of the male gaze, Bond Girls' active bodies instead disrupt the stable frame of Bond's voyeurism.\u003cbr\u003e\u003cbr\u003eStarting off with an original re-assessment of the cultural roots of Bond's postwar masculinity, the book argues that Bond Girls emerge from masculine anxieties about the rise of female emancipation after the Second World War and persistent in the present day. Displaying parallels with the politics of race and colonialism, such tensions appear through sartorial practices as diverse as exoticism, power dressing and fetish wear, which reveal complex and often contradictory ideas about the patriarchal and imperial ideologies associated with Bond. Attention to costume, film and gender theory makes \u003ci\u003eBond Girls: Body, Gender and Fashion\u003c\/i\u003e essential reading for students and scholars of fashion, media and cultural studies, and for anyone with an interest in Bond.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“\u003ci\u003eBond Girls: Body, Fashion and Gender\u003c\/i\u003e is at once everything its title promises and far more. It is an elaborate yet clear and compellingly argued cultural history of identity, expressed through nearly every installment of one of the most im­portant franchises in recent times ... a provocative and rewarding reconsideration of the series’ place in the popular imagination.” - \u003ci\u003eThe International Journal of James Bond Studies\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Germanà’s examination of the many women in the Bond films … is nothing short of revolutionary, giving power and agency to women who continually challenge a seemingly patriarchal universe. Summing Up: Highly recommended.” -\u003ci\u003eCHOICE\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“It's hard to imagine a more thorough examination of the problematic heart of the James Bond franchise. Monica Germanà's \u003ci\u003eBond Girls\u003c\/i\u003e is endlessly fascinating and informative.” —\u003ci\u003eAnthony Horowitz\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Through the prisms of body and fashion, Monica Germanà provides a fascinating analysis of women in James Bond. With critical rigour she illustrates the complexity and strength behind the Bond Girl stereotype. Both persuasive and provocative, it makes for a compelling read.” —\u003ci\u003eNeal Purvis, co-writer of seven Bond films, from 'The World is Not Enough' to 'Bond 25'\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Meticulously researched, rich in sartorial detail and packed with fresh insight, \u003ci\u003eBond Girls\u003c\/i\u003e is a real treat of a book. Monica Germanà offers a thrilling defence not only of the Bond Girls' feminist credentials, but also of the importance of fashion to literary and filmic analysis.” —\u003ci\u003eCatherine Spooner, Lancaster University, UK\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Monica Germanà has written a stylish book on a topic that never fails to elicit attention from fans and critics alike. A great resource – very clever and insightful.” —\u003ci\u003eKlaus Dodds, Royal Holloway, University of London, UK and co-author of '#Geographies, Genders and Geopolitics of James Bond' (2017)\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780857855329\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Visual Arts","offers":[{"title":"Paperback \/ softback","offer_id":40678710345934,"sku":"9780857855329","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_d27db7dd-2b20-4ab1-ada3-098da0ceac64.jpg?v=1640061011","url":"https:\/\/pickwickbookshop.com\/products\/9780857855329","provider":"Pickwick Bookshop","version":"1.0","type":"link"}