{"product_id":"9780857857224","title":"Sneakers : Fashion, Gender, and Subculture","description":"\u003cstrong\u003eSneakers\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Yuniya Kawamura\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands.   \u003cbr\u003e\u003cbr\u003eHow have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol.   \u003cbr\u003e\u003cbr\u003e\u003ci\u003eSneakers\u003c\/i\u003e explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“Finally, a book on sneakers for fashion scholars! No single item of clothing has played a larger role in American youth cultural history, and Kawamura does a brilliant job of recounting that history, contextualizing sneakers within the post-subcultural moment, and placing them in tension with larger debates in fashion studies.” —\u003ci\u003eBrent Luvaas, Drexel University, USA\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Kawamura's \u003ci\u003eSneakers\u003c\/i\u003e convinces that a considered sociology of a single everyday object – albeit an infamous commodity that solicits consumer madness and subcultural respect – creates a worthy interdisciplinary global phenomenon called 'sneakerology'.” —\u003ci\u003eAlison Gill, University of Western Sydney, Australia\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9780857857224\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Academic","offers":[{"title":"Hardback","offer_id":40596385464526,"sku":"9780857857224","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_9ef33169-85c5-4873-a51c-c35fa961b1a4.jpg?v=1637856800","url":"https:\/\/pickwickbookshop.com\/products\/9780857857224","provider":"Pickwick Bookshop","version":"1.0","type":"link"}