{"product_id":"9781250052582","title":"Year of the Cow : How 420 Pounds of Beef Built a Better Life for One American Family","description":"\u003cstrong\u003eYear of the Cow\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Jared Stone\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis is the story of a man, a cow, and a question: What am I eating? \u003cbr\u003eAfter realizing he knew more about television on his wall than the food on his plate, award-winning TV producer and amateur chef Jared Stone buys 420 pounds of beef directly from a rancher and embarks on a hilarious and inspiring culinary adventure. With the help of an incredibly supportive wife and a cadre of highly amused friends, Jared offers a glimpse at one man's family as they try to learn about their food and ask themselves what's\u003ci\u003e really \u003c\/i\u003efor dinner. \u003cbr\u003e\u003ci\u003eYear of the Cow \u003c\/i\u003efollows the trials and tribulations of a home cook as he begins to form a deeper relationship with food and the environment. From meeting the rancher who raised his cow to learning how to successfully pack a freezer with cow parts, Stone gets to know his bovine and delves into our diets and eating habits, examining the ethnography of cattle, how previous generations ate, why environmentalists and real food aficionados are mad for grass-fed beef, why certain cuts of beef tend to end up on our plates (while boldly experimenting with the ones that don't), and much more. \u003cbr\u003eOver the course of dozens of nose-to-tail meals, Jared cooks his way through his cow armed with a pioneering spirit and a good sense of humor. He becomes more mindful of his diet, makes changes to his lifestyle, and bravely confronts challenges he never expected—like how to dry beef jerky without attracting the neighborhood wildlife to the backyard, and how to find deliciousness in the less-common cuts of meat like the tongue and heart—sharing a recipe at the end of each chapter. \u003cbr\u003eBy examining the food that fuels his life and pondering why we eat the way we do, Jared and his family slowly discover to how live a life more fully—and experience a world of culinary adventures along the way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“A high-octane, thinking-man's account of one guy's quest to find meaning in life by cooking a grass-fed steer. The food descriptions and recipes could tempt \u003ci\u003eeven \u003c\/i\u003ea vegan to order steak. You'll never look at feedlot meat the same way.” —\u003ci\u003eSteven Raichlen, author of the Barbecue! Bible cookbook series and host of PBS's Primal Grill\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A lively, informative, sometimes-intimate tale from his family's adventure eating a freezer full of beef over two years of culinary and lifestyle changes…. The author braises his book in his family's values [and] Stone's revealing set pieces are warm, winning and welcome. Readers will feel like guests in their home, privy to private fears and joys as well as gastronomic triumphs and catastrophes.” —\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Stone is at his best when he tells his own story with an affable, matter-of-fact style that is humorous and touching. His story is fun to consume and easy to digest.” —\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eYear of the Cow,\u003c\/i\u003e achieves a kind of literary umami, the savory 'fifth taste' celebrated in Japan-a book that is more than the sum of its primals.” —\u003ci\u003eThe Charleston Post \u0026amp; Courier\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A winsome, endearing, and revealing story, Stone's nose-to-tail experience with a whole beef in his kitchen makes the daunting seem like can-do fun.... Epiphanies occur in unexpected places, but each one expresses the connections, responsibilities, and opportunities all of us share with food and the land. A truly enjoyable read.” —\u003ci\u003eJoel Salatin, farmer profiled in Food, Inc. and The Omnivore's Dilemma and author of Folks, This Ain't Normal: A Farmer's Advice for Happier Hens, Healthier People, and a Better World\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This book tells how one cow purchased from a thoughtful farmer and then lovingly prepared and eaten by an exuberant amateur chef and his young family transformed their lives and could transform yours (even if you never buy a cow). \u003ci\u003eYear of the Cow\u003c\/i\u003e will help new legions of eaters discover how their food choices impact their health and why it's so important to understand where the food on their tables comes from and how it was produced. Anyone only slightly interested in such things won't be disappointed. Stone's tale of transformation is spiced with good humor, telling anecdotes, and a highly engaging narrative. Share it with those you care about.” —\u003ci\u003eAllan Savory, founder of The Savory Institute, winner of the 2010 Buckminster Fuller Challenge, and author of The Grazing Revolution: A Radical Plan to Save the Earth\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Stone's valiant attempt to get a little control over what he eats, and thus, what he is, is inspired” —\u003ci\u003eLos Angeles magazine\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781250052582\u003cbr\u003e\u003cbr\u003e ","brand":"Flatiron Books","offers":[{"title":"Hardback","offer_id":40597182087374,"sku":"9781250052582","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_3af73411-9c43-4369-9bc5-36e609cff82b.jpg?v=1644920660","url":"https:\/\/pickwickbookshop.com\/products\/9781250052582","provider":"Pickwick Bookshop","version":"1.0","type":"link"}