{"product_id":"9781250088673","title":"Six Billion Shoppers : The Companies Winning the Global E-Commerce Boom","description":"\u003cstrong\u003eSix Billion Shoppers\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Porter Erisman\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eAn insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.\u003cbr\u003e\u003cbr\u003eFrom China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSix Billion Shoppers\u003c\/i\u003e takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, \u003ci\u003eSix Billion Shoppers\u003c\/i\u003e explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003ePraise for \u003ci\u003eAlibaba's World\u003c\/i\u003e:\u003cbr\u003e\u003cbr\u003e\u003cb\u003e**Selected as one of the Best Business Books of 2015 by the \u003ci\u003eWall Street Journal\u003c\/i\u003e**\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Fascinating...stories don't get much better than Alibaba's.” -\u003ci\u003eThe Financial Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read \u003ci\u003eAlibaba's World\u003c\/i\u003e. It's how the East was won.” -\u003ci\u003eThe New York Journal of Books\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success.” -\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781250088673\u003cbr\u003e\u003cbr\u003e ","brand":"St. Martin's Press","offers":[{"title":"Hardback","offer_id":40611670425806,"sku":"9781250088673","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_0dda44a2-b478-41be-88dc-0e29afef5a28.jpg?v=1638231918","url":"https:\/\/pickwickbookshop.com\/products\/9781250088673","provider":"Pickwick Bookshop","version":"1.0","type":"link"}