The Kim Kardashian Principle : Why Shameless Sells (and How to Do It Right)

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through?

Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch.

From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

One of Bustle's 20 Best Nonfiction Books

"The best in the business.” - Variety

"The love child of TMZ and The Economist.” - David Geha, Senior Producer, Extra

"Sexy, intelligent and full of swagger… Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves.” - Jennifer Prince, Head of Entertainment Sales, Twitter

"With celebrity branding expert Jeetendr Sehdev’s powerful manifesto, you’ll be your most authentic, impulsive, selfie-savy version of you in no time." - OK! Magazine

"A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!” - Brian Stolz, Chief People Officer, Activision Blizzard

"More than a marketing bible... Jeetendr's KKP is a movement!” - Kelly Mullen, Head of U-Entertainment, Unilever

"One of the most influential books of the year.” - Michael Levin, Huffington Post

“Everything that a PR or spin doctor has traditionally advised: do the opposite.” - The Times

“Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle.” - BBC

"The most buzzed about business book of the year!” - Forbes

“Sehdev is right on point” - Director

"A bona fide media darling" - Hashtag Legend