{"product_id":"9781250153210","title":"The Spartan Way : Eat Better. Train Better. Think Better. Be Better.","description":"\u003cstrong\u003eThe Spartan Way\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Joe De Sena\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Joe De Sena, founder and CEO of Spartan, the global health and wellness platform, leader in obstacle racing, and executive producer of NBC’s television show \u003ci\u003eSpartan: Ultimate Team Challenge\u003c\/i\u003e, challenges you to live \u003ci\u003eThe Spartan Way\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDetermined to yank 100 million people off their couch cushions to start living instead of being passive observers of life, Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal. \u003c\/p\u003e\u003cp\u003eLike Spartan training, living\u003ci\u003e The Spartan Way\u003c\/i\u003e requires endurance to reach your finish line, the goal that inspires and drives you to succeed no matter what obstacles are thrown in your path. De Sena believes you can gain that endurance in just thirty-six days by following the ten Spartan Core Virtues, timeless principles to help you embrace adversity and overcome any challenge, and making them a permanent part of your own personal core.  \u003c\/p\u003e\u003cp\u003eThe Spartan Core Values include:\u003c\/p\u003e\u003cp\u003eSelf-Awareness—Know yourself\u003cbr\u003eCommitment—Be dedicated\u003cbr\u003ePassion—Discover your purpose\u003cbr\u003eDiscipline—Practice diligence\u003cbr\u003ePrioritization—Put your house in order\u003cbr\u003eGrit—Push your limits\u003cbr\u003eCourage—Face your fears and your failures\u003cbr\u003eOptimism—Look for the positives \u003cbr\u003eIntegrity—Act honestly \u003cbr\u003eWholeness—Live as a Spartan\u003c\/p\u003e\u003cp\u003eDe Sena turned this philosophy into a lifestyle—and so can you. With \u003ci\u003eThe Spartan Way\u003c\/i\u003e, you’ll discover your true north, unleash the warrior within, and transform your life to 10X your maximum potential.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003ePraise for Joe De Sena:\u003c\/p\u003e\u003cp\u003e\"Ideal for workout enthusiasts who want to push themselves to the limit.\" —\u003ci\u003ePublishers Weekly \u003c\/i\u003eon \u003ci\u003eSpartan Fit!\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"De Sena...provides a plan to transform your body and mind...no gym required.\"—\u003ci\u003eSports Illustrated.com \u003c\/i\u003eon \u003ci\u003eSpartan Fit!\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\"Joe De Sena is the real deal in endurance sports and Obstacle Racing. \u003ci\u003eSpartan Up!\u003c\/i\u003e will guide you to train your body and mind for the arduous Spartan Race.\" —Mark Divine, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author\u003c\/p\u003e\u003cp\u003e\"Joe DeSena is the real deal. His stories are believable, because his achievements and accomplishments are genuine...A must read.\" —Dean Karnazes, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eUltra Marathon Man\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781250153210\u003cbr\u003e\u003cbr\u003e ","brand":"St. Martin's Griffin","offers":[{"title":"Hardback","offer_id":40673480966350,"sku":"9781250153210","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pickwickbookshop.com\/products\/9781250153210","provider":"Pickwick Bookshop","version":"1.0","type":"link"}