{"product_id":"9781250238016","title":"The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells (4th Edition)","description":"\u003cstrong\u003eThe Copywriter's Handbook\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Robert W. Bly\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eThe\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e classic guide to copywriting, now in an entirely updated fourth edition\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. \u003cbr\u003e\u003cbr\u003e Among the tips revealed:\u003cbr\u003e\u003cbr\u003e * 8 headlines that work--and how to use them\u003cbr\u003e * The 5-step “Motivating Sequence” for generating more sales and profits\u003cbr\u003e * 10 tips for boosting landing page conversion rates\u003cbr\u003e * 15 techniques to ensure your emails get high open and click-through rates\u003cbr\u003e * How to create powerful “lead magnets” that double response rates\u003cbr\u003e * The “4 S” formula for making your copy clear, concise, and compelling\u003cbr\u003e\u003cbr\u003e This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. \u003cbr\u003e\u003cbr\u003eNow more indispensable than ever, Robert W. Bly's \u003ci\u003eThe Copywriter's Handbook\u003c\/i\u003e remains the ultimate guide for people who write or work with copy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e\"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me.\"   \u003cb\u003e—David Ogilvy\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.\"—\u003cb\u003e\u003ci\u003eThe Los Angeles Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side.\"   \u003cb\u003e—\u003ci\u003eAd Day\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical.\"   \u003cb\u003e—Roger Parker, \u003ci\u003eAudio Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781250238016\u003cbr\u003e\u003cbr\u003e ","brand":"St. Martin's Griffin","offers":[{"title":"Paperback \/ softback","offer_id":40735882543310,"sku":"9781250238016","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_e8c57258-6fd9-4042-80da-c90e5edf896a.jpg?v=1641275010","url":"https:\/\/pickwickbookshop.com\/products\/9781250238016","provider":"Pickwick Bookshop","version":"1.0","type":"link"}