From An Idea To Nike : How Marketing Made Nike a Global Success

From An Idea To Nike
Author(s): Lowey Bundy Sichol

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

• Find out where the name Nike came from and how the famous swoosh became the signature logo.
• Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) 
• Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Review(s):
"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."–School Library Journal



ISBN:  9781328453631