{"product_id":"9781328745668","title":"Creative Change : Why We Resist It . . . How We Can Embrace It","description":"\u003cstrong\u003eCreative Change\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Jennifer Mueller\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“This book completely changed the way I think about creative innovation . . . A must-read.” — \u003cstrong\u003eCal Newport\u003c\/strong\u003e, best-selling author of \u003cem\u003eDeep Work\u003c\/em\u003e\u003cbr\u003e  \u003cbr\u003e “If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller’s smart new book unravels this puzzle.” – \u003cstrong\u003eDaniel H. Pink, \u003c\/strong\u003ebest-selling author of \u003cem\u003eDrive\u003c\/em\u003e and \u003cem\u003eA Whole New Mind\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation.\u003cbr\u003e      Mueller’s research reveals that it’s not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? \u003cem\u003eCreative Change\u003c\/em\u003e combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.\u003cbr\u003e  \u003cbr\u003e “Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone.” — \u003cstrong\u003e\u003cem\u003eLibrary Journal\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e    \u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\"Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone\" -- \u003cem\u003e\u003cstrong\u003eLibrary Journal\u003c\/strong\u003e\u003c\/em\u003e   \"This enlightening book not only shows why people reject creativity but provides solutions on how to switch one's thinking and truly welcome it.\" -\u003cstrong\u003e\u003cem\u003ePublishers Weekly\u003c\/em\u003e\u003c\/strong\u003e   \"Solid reading for the business set\" --\u003cem\u003e\u003cstrong\u003e Kirkus Reviews \u003c\/strong\u003e\u003c\/em\u003e   \"We all claim to love creative ideas, but this book reveals why we're so often biased against them—and how we can overcome the barriers that stand in the way of innovation.\" -\u003cstrong\u003eAdam Grant\u003c\/strong\u003e, \u003cem\u003eNew York Times \u003c\/em\u003ebestselling author of ORIGINALS and GIVE AND TAKE   “Jen Mueller makes a telling point:  To be most successful, we need both to foster creativity in ourselves and to reduce our resistance to it when it occurs around us.  Better still, she provides manageable, scientifically-grounded steps for doing each.  Count me sold on this book.”  -- \u003cstrong\u003eRobert Cialdini\u003c\/strong\u003e, author of \u003cem\u003eInfluence\u003c\/em\u003e and of \u003cem\u003ePre-Suasion\u003c\/em\u003e   “If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller’s smart new book unravels this puzzle” – \u003cstrong\u003eDaniel H. Pink, \u003c\/strong\u003ebestselling author of \u003cem\u003eDrive\u003c\/em\u003e and \u003cem\u003eA Whole New World\u003c\/em\u003e   \"'Playing it safe' has never been riskier—yet truly embracing change has never felt tougher. Jennifer Mueller offers refreshingly creative insights and relentlessly useful advice for unleashing creativity in your company, your career, and your life. Don't just sit there...Read this book—and change something!\"  -\u003cstrong\u003eWilliam C. Taylor, \u003c\/strong\u003eCofounder, \u003cem\u003eFast Company\u003c\/em\u003e and author of \u003cem\u003eSimply Brilliant\u003c\/em\u003e        “This book completely changed the way I think about creative innovation: the challenge is not coming up with good ideas but training yourself to recognize them. A must read.”  --\u003cstrong\u003eCal Newport\u003c\/strong\u003e, Bestselling author of \u003cem\u003eDeep Work\u003c\/em\u003e and \u003cem\u003eSo Good They Can’t Ignore You\u003c\/em\u003e        “We all have a love-hate relationship with creativity. In \u003cem\u003eCreative Change\u003c\/em\u003e, Jennifer Mueller tells fascinating tales of how we unconsciously undermine our best creative intentions. She reveals the latest psychological science explaining this conflict and offers concrete steps for making creative change happen in our work, our companies, and our world. Whether you’re trying to save the planet or save your business, you need this book.”   --\u003cstrong\u003eTeresa Amabile\u003c\/strong\u003e, Professor and Director of Research, Harvard Business School, and co-author of \u003cem\u003eThe Progress Principle \u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781328745668\u003cbr\u003e\u003cbr\u003e ","brand":"Harper Business","offers":[{"title":"Paperback \/ softback","offer_id":41161837052110,"sku":"9781328745668","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/9781328745668_92ce3770-d27c-4b7e-8feb-9570bb6aecb2.jpg?v=1652112308","url":"https:\/\/pickwickbookshop.com\/products\/9781328745668","provider":"Pickwick Bookshop","version":"1.0","type":"link"}