Peacock Revolution : American Masculine Identity and Dress in the Sixties and Seventies
Author(s): Daniel Delis Hill
The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions.
Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.
Review(s):
“Daniel Delis Hill’s book will prove of significant interest to scholars of popular American dress, researchers in men’s fashion and to historians of the period. It represents a focused account with a strong basis in sound primary research and is engagingly and accessibly presented.” - The Journal of Dress History
ISBN: 9781350056435