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Design Futuring : Sustainability, Ethics and New Practice
Bloomsbury Visual Arts

Design Futuring : Sustainability, Ethics and New Practice

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Design Futuring
Author(s): Tony Fry

Sustainability is now a buzzword both among professionals and scholars. However, though climate change and resource depletion are now widely recognized by business as major challenges, and while new practices like 'green design' have emerged, efforts towards change remain weak and fragmented. Exposing these limitations, Design Futuring systematically presents ideas and methods for Design as an expanded ethical and professional practice. Design Futuring argues that responding to ethical, political, social and ecological concerns now requires a new type of practice that recognizes design's importance in overcoming a world made unsustainable. Illustrated throughout with international case material, Design Futuring presents the author's ground-breaking ideas in a coherent framework, focusing specifically on the ways in which concerns for ethics and sustainability can change the practice of Design for the twenty-first century. Design Futuring - a pathfinding text for the new era - extends far beyond Design courses and professional practice, and will also be invaluable to students and practitioners of Architecture, the Creative Arts, Business and Management.


“Design Futuring defines redirective practice as a critical new paradigm for design-a way of engaging design and sustainability as they are implicated in and essential to our very survival. Broad. Accessible. Timely.” —Eli Blevis, Indiana University at Bloomington

“A great introduction to the key concepts and contributions that Tony Fry has brought to the discourse of sustainability, alongside new concepts like redirective practice and practical suggestions for meaningful action. This is original thinking accessible to readers from all sectors.” —Frances Whitehead, School of the Art Institute of Chicago

“This is an important book. One that is highly useful for designers, design educators
and design students of any design area.” —Aidan Rowe, University of Alberta

“Forceful, convincing, persuasive, and ultimately refreshing, leaving the reader with renewed investment in the role of designers for a sustain-able future.” —Interiors: Design, Architecture, Culture

“It has an easy reading style and an impressive bibliography and back up notes ... It's a reference book that could be used for core teaching right across the design and technology spectrum, with teachers being able to draw on concepts that can be easily explained at KS3, but also incorporating meatier offerings for those teaching at KS4 and A level.” —just4Textiles

ISBN:  9781350089952