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Design Thinking : Understanding How Designers Think and Work
Bloomsbury Visual Arts

Design Thinking : Understanding How Designers Think and Work

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Design Thinking
Author(s): Nigel Cross

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability."

Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers, interwoven with overviews and analyses. The range covered reflects the breadth of design, from hardware and software design to architecture and Formula One. The book offers new insights into and understanding of design thinking, based on evidence from observation and investigation of design practice.

Design Thinking
is the distillation of the work of one of design's most influential scholars. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary design.


“Nigel Cross is widely recognised as the leading figure of his generation in design research. In this book he has produced an accessible, lucid and authoritative description of designers' thought processes and strategies, which is essential reading for understanding design.” —Michael Tovey, Coventry University

“Mixing analysis with case studies, Nigel Cross provides a succinct introduction to 'design thinking'. His message-- that creativity can be taught, nurtured and developed--should empower even the most elementary design students.” —Elizabeth Guffey, Purchase College

“This book proves that Nigel Cross is truly one of the leading thinkers who are working hard to establish the body of knowledge for design.” —Lee Kun-Pyo, Korea Advanced Institute of Science and Technology

"A highly accessible read that will doubtless help many designers to better understand - and perhaps also to question - the things they do in their work life, and why they do them." - The Designer Magazine

"Design Thinking: Understanding How Designers Think and Work is a useful resource for people wanting to get a deeper insight into how designers go about designing things and systems, and a great first year student handbook." - Curve

ISBN:  9781350092662