Design in Motion : Applying Design Principles to Filmmaking
Author(s): Penny Hilton
With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail.
Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.
“Design in Motion is an essential handbook in conceiving, planning and realising moving image production, providing a comprehensive guide for professional or aspiring creatives wishing to communicate with time based media. Identifying key strategies, techniques, tools and resources Penny Hilton unravels complex processes into accessible steps for each stage of production with concise and insightful advice and support for your motion design and filmic ambitions from initial ideas to completed production.” —Nigel Mairs, Senior Lecturer in Animation and Motion Graphics, Edge Hill University, UK