{"product_id":"9781350134348","title":"Mass Media, Consumerism and National Identity in Postwar Japan","description":"\u003cstrong\u003eMass Media, Consumerism and National Identity in Postwar Japan\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Martyn David Smith\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eMass Media, Consumerism and National Identity in Postwar Japan\u003c\/i\u003e addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. \u003cbr\u003e\u003cbr\u003eMartyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity – which this book describes as 'national subjectivity' – as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole.\u003cbr\u003e\u003cbr\u003eExamining housewife magazines such as \u003ci\u003eFujin Koron\u003c\/i\u003e, \u003ci\u003eFujin no Tomo\u003c\/i\u003e and \u003ci\u003eFujin Gaho\u003c\/i\u003e, as well as news magazines such as \u003ci\u003eMainichi Graph\u003c\/i\u003e and \u003ci\u003eAsahi Graph\u003c\/i\u003e, and publications aimed at young people – \u003ci\u003eShukan Heibon\u003c\/i\u003e and \u003ci\u003eHeibon Punch\u003c\/i\u003e – Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional 'top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“[The] book’s careful parsing of the media portrayals of such current events in the early postwar decades, as well as Smith’s attention to the importance of print media itself in shaping individual and national ideals of subjectivity at this time, are enlightening enough to recommend this work.” —\u003ci\u003eThe Journal of Japanese Studies\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This wide ranging and innovative work challenges our understanding of how Japanese nationalism reemerged in the postwar period. According to Martyn Smith this process should be analyzed, not in terms of elite discourses and its genealogies, but as a function of national consciousness under the conditions of a global Cold War. This thought-provoking study thus frames the discussion of nationalism around the issues of subjectivity, print capitalism, and everyday life. Smith also makes the case that the 1950s and 1960s were truly pivotal in this process, offering nuanced readings of the debates over national identity during these decades.” —\u003ci\u003eEric Han, Associate Professor of History, William and Mary University, Williamsburg, USA\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781350134348\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Academic","offers":[{"title":"Paperback \/ softback","offer_id":40721765400782,"sku":"9781350134348","price":40.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_52becc01-ca83-417a-b2a7-5da08de32c58.jpg?v=1641099622","url":"https:\/\/pickwickbookshop.com\/products\/9781350134348","provider":"Pickwick Bookshop","version":"1.0","type":"link"}