{"product_id":"9781350211889","title":"Women in Wartime : Dress Studies from Picture Post 1938-1945","description":"\u003cstrong\u003eWomen in Wartime\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Geraldine Howell\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis book is open access and available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePicture Post \u003c\/i\u003emagazine was made famous by its pioneering photojournalism, which vividly captured a panorama of wartime events and the ordinary lives affected. This book is the first to examine this fascinating primary source as a cultural record of women's dress history. Reading the magazine's visual narratives from 1938 to 1945, it weaves together the ways in which design, style and fashion were affected by, and responded to, the state of being at war - and the new gender roles it created for women. \u003cbr\u003e\u003cbr\u003eFrom the working class of Whitechapel to the beach sets of the Bahamas, and from well-heeled Mayfair to middle-class New York, \u003ci\u003eWomen in Wartime \u003c\/i\u003etakes a wide-angled lens to the fashions and lifestyles of the women featured in \u003ci\u003ePicture Post\u003c\/i\u003e. Exploring the nature of femininity and the struggle to be fashionable during the war, the book reveals critical connections between clothing and social culture. \u003cbr\u003e\u003cbr\u003eDrawing on a unique range of photographs, \u003ci\u003eWomen in Wartime\u003c\/i\u003e presents a living history of how women's clothing choices reflect changing perceptions of gender, body, and class during an era of unprecedented social change.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“\u003ci\u003eWomen in Wartime\u003c\/i\u003e is a fascinating and sometimes surprising survey of fashion during the 1930s and '40s. Using \u003ci\u003ePicture Post \u003c\/i\u003eas a unique window into the period, it reveals the changes that war brought to women's everyday lives. Howell's deep understanding and exhaustive knowledge of her source material help her show how the magazine captured the look of this era in all its contradictions and contrasts.” —\u003ci\u003eAmanda Mason, Senior Curator, Imperial War Museums, London, UK\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This wonderful, engaging and lively book discusses the full range of dress history in the Second World War from couture to rationing, from high fashion to living with poverty, from practical clothing to home sewing. With its impeccable scholarship, it is essential reading for fashion and social historians, and for anyone interested in the visual culture of this vital period in British history.” —\u003ci\u003eSue Malvern, University of Reading, UK\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“As a museum curator, it is wonderful to have a book about fashion in real life across all levels of society. The Picture Post is a unique resource and makes this a truly insightful read for anyone studying fashion history.” —\u003ci\u003eNatalie Raw, Curator of Dress and Textiles, Leeds Museums and Galleries, UK\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This fulsomely illustrated book opens up a mine of fresh research into the study of dress and social history. It throws a unique searchlight on the popular \u003ci\u003ePicture Post\u003c\/i\u003e magazine 1938-57, specifically on its detailed coverage of the daily lives, aspirations, problems, work, beauty and fashion interests of women all ages and classes but especially of the everyday women of this period. Howell sets all of this, significantly, in the context of the progressive and anti-fascist ideals of the journal's editors, journalists and documentary photographers – fascinating reading indeed.” —\u003ci\u003eLou Taylor, University of Brighton, UK\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781350211889\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Visual Arts","offers":[{"title":"Paperback \/ softback","offer_id":40823090741454,"sku":"9781350211889","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_5fdd230c-02bd-48c8-bfb8-619e6ffe2d07.jpg?v=1643101053","url":"https:\/\/pickwickbookshop.com\/products\/9781350211889","provider":"Pickwick Bookshop","version":"1.0","type":"link"}