{"product_id":"9781416575146","title":"Inner Navigation : Why We Get Lost and How We Find Our Way","description":"\u003cstrong\u003eInner Navigation\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Erik Jonsson\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA FASCINATING INVESTIGATION OF HOW WE NAVIGATE THE PHYSICAL WORLD, \u003ci\u003eINNER NAVIGATION\u003c\/i\u003e IS A LIVELY, ENGAGING ACCOUNT OF SUBCONSCIOUS MAPMAKING.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhy are we so often disoriented when we come up from the subway? \u003cbr\u003e\u003cbr\u003eDo we really walk in circles when we lose our bearings in the wilderness? \u003cbr\u003e\u003cbr\u003eHow -- and why -- do we get lost at all?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this surprising, stimulating book, Erik Jonsson, a Swedish-born engineer who has spent a lifetime exploring navigation over every terrain, from the crowded cities of Europe to the emptiness of the desert, gives readers extraordinary new insights into the human way-finding system.\u003cbr\u003e\u003cbr\u003eWritten for the nonscientist, \u003ci\u003eInner Navigation\u003c\/i\u003e explains the astonishing array of physical and psychological cues the brain uses to situate us in space and build its \"cognitive maps\" -- the subconscious maps it employs to organize landmarks. Humans, Jonsson explains, also possess an intuitive direction frame -- an internal compass -- that keeps these maps oriented (when it functions properly) and a dead-reckoning system that constantly updates our location on the map as we move through the world. Even the most cynical city-dweller will be amazed to learn how much of this innate sense we use every day as we travel across town or around the world.\u003cbr\u003e\u003cbr\u003eBoth a scientific and a human story, \u003ci\u003eInner Navigation\u003c\/i\u003e contains a rich assortment of real-life insights and examples of the navigational challenges we all face, no matter where or how we live. It's a book that is as provocative to ponder as it is delightful to lose yourself in. Don't worry: Erik Jonsson will help you find your bearings.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781416575146\u003cbr\u003e\u003cbr\u003e ","brand":"Scribner","offers":[{"title":"Paperback \/ softback","offer_id":40946148409550,"sku":"9781416575146","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_1387c91f-e46d-47ee-a6bb-de2b0dcc03d7.jpg?v=1646083593","url":"https:\/\/pickwickbookshop.com\/products\/9781416575146","provider":"Pickwick Bookshop","version":"1.0","type":"link"}