{"product_id":"9781440502620","title":"Start-Up Smarts : The Thinking Entrepreneur's Guide to Starting and Growing Your Business","description":"\u003cstrong\u003eStart-Up Smarts\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Barry H Cohen\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?\" \u003cbr\u003e--Pat Cunningham, \u003ci\u003eWall Street Journal\u003c\/i\u003e Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency\u003cbr\u003e\u003cbr\u003e\"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality.\" \u003cbr\u003e--Dr. Jeffrey Magee, Publisher, \u003ci\u003ePerformance Magazine\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eTo make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:\u003cul\u003e\n\u003cli\u003eCreate a Flexible Business Plan\u003c\/li\u003e\n\u003cli\u003eFind Out What Your Customers Really Want\u003c\/li\u003e\n\u003cli\u003eCapitalize on the Right Trends\u003c\/li\u003e\n\u003cli\u003eHire the Best People\u003c\/li\u003e\n\u003cli\u003eChoose the Most Lucrative Partners\u003c\/li\u003e\n\u003c\/ul\u003e Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, \u003ci\u003eStart-Up Smarts\u003c\/i\u003e guarantees your new business will prosper in any market!\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781440502620\u003cbr\u003e\u003cbr\u003e ","brand":"Adams Media","offers":[{"title":"Paperback \/ softback","offer_id":40590856945870,"sku":"9781440502620","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_ba9d21a6-7278-473b-b03b-9ebf9c8d0f49.jpg?v=1646517453","url":"https:\/\/pickwickbookshop.com\/products\/9781440502620","provider":"Pickwick Bookshop","version":"1.0","type":"link"}