{"product_id":"9781443405973","title":"Persuasion","description":"\u003cstrong\u003ePersuasion\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Arlene Dickinson\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eAt thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit \u003cem\u003eDragons’ Den\u003c\/em\u003e, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.\u003c\/p\u003e\u003cp\u003eBlending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781443405973\u003cbr\u003e\u003cbr\u003e ","brand":"Collins","offers":[{"title":"Paperback \/ softback","offer_id":41089145798862,"sku":"9781443405973","price":15.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/9781443405973.jpg?v=1649043336","url":"https:\/\/pickwickbookshop.com\/products\/9781443405973","provider":"Pickwick Bookshop","version":"1.0","type":"link"}