{"product_id":"9781451675061","title":"The As If Principle : The Radically New Approach to Changing Your Life","description":"\u003cstrong\u003eThe As If Principle\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Richard Wiseman\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFrom a bestselling author and the most-followed psychologist on Twitter, \u003c\/b\u003e\u003cb\u003ethis “intriguing new slant to personal transformation” (\u003ci\u003eKirkus\u003c\/i\u003e \u003ci\u003eReviews\u003c\/i\u003e) \u003c\/b\u003e\u003cb\u003eshows you how to take control of your life in an instant. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eVictorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: “If you want a quality, act as if you already have it.”\u003cbr\u003e \u003cbr\u003eRoused by James’s astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James’s principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:\u003cbr\u003e \u003cbr\u003e Smile to become measurably happier \u003cbr\u003e \u003cbr\u003eWash your hands to drive away guilt \u003cbr\u003e \u003cbr\u003eClench your fist to increase your willpower \u003cbr\u003e \u003cbr\u003eEat with your nondominant hand to lose weight \u003cbr\u003e \u003cbr\u003eNod while speaking to become more persuasive \u003cbr\u003e \u003cbr\u003eAct like a newlywed to rekindle your marriage \u003cbr\u003e \u003cbr\u003e Lively, engaging, and truly mind-changing, \u003ci\u003eThe As If Principle\u003c\/i\u003e is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it’s quitting a bad habit, persevering through a difficult task, or achieving your dream self, \u003ci\u003eThe As If Principle\u003c\/i\u003e can help. Don’t just think about changing your life. Do it.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e“'The most-followed psychologist on Twitter' re-examines the process of creating personal change and growth… By flipping current psychology theories upside down and putting motion before emotion, one can have better relationships, fight depression and anxiety, lose weight and stop smoking (or curb other addictive behaviors), grow more confident, and slow down the effects of aging….[An] intriguing new slant to personal transformation.”\u003cbr\u003e\"Drawing from such well-known trials and tests as the Zimbardo prison study and the Stanislavski acting method, as well as historical and pop culture figures like Frederick Douglass and Joan Baez . . . A convincing argument for the power of action.\"\u003cbr\u003e\"Wiseman's \u003ci\u003eThe As If Principle\u003c\/i\u003e explains how to instantly take control of your emotions. Whether it's quitting a bad habit, persevering through a difficult task or achieving your dream self, you can make it happen.\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781451675061\u003cbr\u003e\u003cbr\u003e ","brand":"Simon \u0026 Schuster","offers":[{"title":"Paperback \/ softback","offer_id":40591110865102,"sku":"9781451675061","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_fb33b678-6105-468e-8d04-d4c80daab188.jpg?v=1637748240","url":"https:\/\/pickwickbookshop.com\/products\/9781451675061","provider":"Pickwick Bookshop","version":"1.0","type":"link"}