{"product_id":"9781472971388","title":"Sway : Unravelling Unconscious Bias","description":"\u003cstrong\u003eSway\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Pragya Agarwal\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDr. Pragya Agarwal unravels the way our implicit or \"unintentional\" biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\"A fascinating and vital read.\"--\u003ci\u003eGood Housekeeping\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSway\u003c\/i\u003e is a thoroughly researched and comprehensive look at unconscious bias and how it impacts day-to-day life, from job interviews to romantic relationships to saving for retirement. It covers a huge number of sensitive topics - sexism, racism, ageism, homophobia, colourism - with tact, and combines statistics with stories to paint a fuller picture and enhance understanding. Throughout, Pragya clearly delineates theories with a solid grounding in science, answering questions such as: do our roots for prejudice lie in our evolutionary past? What happens in our brains when we are biased? How has bias affected technology? If we don't know about it, are we really responsible for it? \u003cbr\u003e\u003cbr\u003eAt a time when partisan political ideologies are taking center stage, and we struggle to make sense of who we are and who we want to be, it is crucial that we understand why we act the way we do. This book will enables us to open our eyes to our own biases in a scientific and non-judgmental way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“Agarwal's diagnosis of the political harms of bias is\u003cb\u003e passionate and urgent\u003c\/b\u003e.” —\u003ci\u003eGuardian, Book of the Week\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“\u003cb\u003eFascinating, sometimes challenging, read\u003c\/b\u003e, for fans of Caroline Criado Perez's\u003ci\u003e Invisible Women\u003c\/i\u003e and Angela Saini's \u003ci\u003eSuperior\u003c\/i\u003e.” —\u003ci\u003eBBC Science Focus, Best Science Books of April\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“\u003cb\u003eA fascinating and vital read.\u003c\/b\u003e” —\u003ci\u003eGood Housekeeping\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A \u003cb\u003ewell-researched and cogent\u003c\/b\u003e work. It accessibly reveals the insidious nature of stereotyping and does much to encourage readers to examine - and take responsibility for - their own implicit biases.” —\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A serious exploration of the neuroscience and psychology of bias.\u003cb\u003e Solid, definitely-not-dumbed-down popular science.\u003c\/b\u003e” —\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“An important look at one of the issues facing Western society today. This book exposes the insidiousness of unconscious bias and offers us a way to change the way we think that is \u003cb\u003epractical, useful, readable and essential for the times we are living in\u003c\/b\u003e. You need to read this book and think about the way you live and how you view others.” —\u003ci\u003eNikesh Shukla, author and editor of The Good Immigrant, screenwriter and fellow of the Royal Society of Literature\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“An\u003cb\u003e exhaustive, brilliantly researched survey of bias\u003c\/b\u003e and how it seeps so easily into our everyday thoughts and actions, from gender essentialism to casual racism. \u003cb\u003eCalmly and without polemic\u003c\/b\u003e, Agarwal explains why we all need to work harder to avoid lazy prejudice and simplistic narratives if we are to build a fairer society. \u003cb\u003eAn eye-opening book that I hope will be widely read.\u003c\/b\u003e” —\u003ci\u003eAngela Saini, science journalist and author of Superior and Inferior\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This indispensable book takes us into our own minds and helps us understand why we believe what we believe and how we can confront ourselves with not just an understanding of other people, but who we are too. A book that is challenging, fascinating and useful, and if we take notice,\u003cb\u003e a book that could make us better people\u003c\/b\u003e.” —\u003ci\u003eRobin Ince, comedian, writer and broadcaster\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This book is totally fascinating and a reminder that we are all complex creatures with multiple layers. \u003cb\u003eThis book is vital reading, eye-opening and a helping hand to arm ourselves with the knowledge to be and do better.\u003c\/b\u003e” —\u003ci\u003eEmma Gannon, writer, podcast host and author of The Multi-Hyphen Method\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“If like me you thought you were non-racist and non-sexist, this book is for you. You will be amazed at how biased we all are. Very well researched, full of great examples from real life. This book should be taught at school.” —\u003ci\u003eProfessor Michael Makris, University of Sheffield\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Scrupulously researched, engagingly written, and \u003cb\u003esearingly relevant\u003c\/b\u003e.” —\u003ci\u003eCaroline Sanderson, editor at The Bookseller\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Approaching the contentious issue of social bias with nuance and a broad range of exhaustive research, behavioural scientist, activist and writer, Agarwal demonstrates how unconscious prejudice is still immensely prevalent in contemporary society. \u003cb\u003eCogently argued and intensely persuasive, Sway is an enlightening account of how entrenched sets of stereotypes have become. \u003c\/b\u003e” —\u003ci\u003eWaterstones\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“If you think you don't need to read this book, you really need to read this book.” —\u003ci\u003eJane Garvey, presenter, BBC Radio 4\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781472971388\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Sigma","offers":[{"title":"Paperback \/ softback","offer_id":40819104252110,"sku":"9781472971388","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_3f5dd5b5-c82b-49bf-9cf8-3c142182e7e4.jpg?v=1642923851","url":"https:\/\/pickwickbookshop.com\/products\/9781472971388","provider":"Pickwick Bookshop","version":"1.0","type":"link"}