{"product_id":"9781472979131","title":"Sustainable Marketing : How to Drive Profits with Purpose","description":"\u003cstrong\u003eSustainable Marketing\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Michelle Carvill, Gemma Butler, Geraint Evans\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eSustainable Marketing \u003c\/i\u003eis the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSustainable Marketing \u003c\/i\u003erepresents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.\u003cbr\u003e\u003cbr\u003eIn the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“Marketeers have a critical role to play in solving the great challenges of our time. To understand how, they should read this book.” —\u003ci\u003eJames Perry, Co-Chairman, COOK and Co-Founder, B Lab UK\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A book for our time. Never has this topic been more relevant. \u003ci\u003eSustainable Marketing\u003c\/i\u003e is packed with solid evidence and research to support the clear advice and actions recommended. Ambitious marketeers take good note and act now; others will.” —\u003ci\u003eSarah Walker-Smith, CEO, Shakespeare Martineau\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Not only does \u003ci\u003eSustainable Marketing\u003c\/i\u003e inform, it also provides practical advice and actionable plans on how the marketing function can engage in taking on the biggest challenge that the world faces.” —\u003ci\u003eChris Daly, Chief Executive, CIM\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This book drives you to reappraise the role that sustainability plays, both internally and externally. It moves your perceptions from a consumer trend or something mentioned in a CSR policy, to an integral way in which we can drive 'profit with purpose' in all we do. \u003ci\u003eSustainable Marketing \u003c\/i\u003eis a practical guide on how to authentically drive change from board alignment to daily implementation.” —\u003ci\u003eAbigail Dixon, Founder \u0026amp; Director, Labyrinth Marketing\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A thoughtful, informative and practical guide that will transform businesses for the better. Every business leader needs to read this.” —\u003ci\u003eVictoria Page, Founder, Victoria Page Communications\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eSustainable Marketing\u003c\/i\u003e provides a rounded and comprehensive view of key issues such as sustainable supply chain management, packaging, and responsible marketing. With case studies and practical advice on how to drive business transformation, it is a must-read book given the importance of the issues covered for consumers, employees and governments.” —\u003ci\u003eChris Bartley, Innovation and Partnerships Director, MedShr\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“As we reach a tipping point in society that links our resiliency to the way the economy works, \u003ci\u003eSustainable Marketing\u003c\/i\u003e is a timely reminder that clear commitments and accountability around sustainability become essential components of a future fit business model.” —\u003ci\u003eChris Grantham, Executive Director, Circular Economy, IDEO\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Want to support your organization to build a better world? This easy-to-digest book is packed with the latest trends, facts and statistics to help the experienced marketer, those pivoting their careers or just starting out.” —\u003ci\u003eCatherine Weetman FRSA FCILT, author of 'A Circular Economy Handbook'\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A valuable handbook for marketers at all levels of seniority to lead sustainable change in their organisations. By balancing research and pragmatic analysis, the authors provide clear action steps to turn a daunting endeavour into an exciting sustainability roadmap.” —\u003ci\u003eLucie Montel, Founder \u0026amp; Director, Project Integrity Ltd\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eSustainable Marketing\u003c\/i\u003e is a Swiss Army knife of a book, engagingly weaving research-based frameworks, compelling case studies and practical ideas on how to promote and drive sustainability within business. Sustainability is an issue for every person on the planet and this book shows you how to ensure that it gets on everyone's agenda.” —\u003ci\u003eRob Baker, Founder and Director, Tailored Thinking and author of 'Personalization at Work'\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Through a number of case studies, \u003ci\u003eSustainable Marketing\u003c\/i\u003e offers an opportunity to gain a crucial understanding of sustainable practices and is a great tool for anyone aspiring to venture into this very relevant field.” —\u003ci\u003eCaroline Heinz, Senior Sustainability Consultant, Sofies\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A well-researched, balanced and action oriented primer for marketing professionals looking to understand sustainability and what it means for them.” —\u003ci\u003eLisa Dittmar, Circular Economy Practitioner\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A definitive guide for the next generation of marketers, it's refreshing to see the integration of theory and practice in this evidence-based introduction to sustainable marketing. It contains astute observations and useful insights to guide marketing strategy on how doing good creates value.  A wealth of knowledge and sound advice for forward-thinking businesses.” —\u003ci\u003eLeeya Hendricks, Chief Marketing Officer, Delta Capita\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781472979131\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Business","offers":[{"title":"Hardback","offer_id":40819103957198,"sku":"9781472979131","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_4d25a3f5-4f1e-485f-8a0b-127e5bd99e31.jpg?v=1642923813","url":"https:\/\/pickwickbookshop.com\/products\/9781472979131","provider":"Pickwick Bookshop","version":"1.0","type":"link"}