Typography

Typography
Author(s): Paul Harris, Gavin Ambrose

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.

Review(s):

“The book does a nice job of showing examples of the typefaces in use.” —Pre-acquisition review

“It looks approachable, it's signposted and has a considered overall structure which gives the reader confidence. Us of case studies is good, many not seen elsewhere.” —Pre-acquisition review

“Beautiful examples! I like how the content is organized and presented... This is a good book for an intro typography course.” —Pre-acquisition review

“Pitched at the right level of engagement and learning for intended audience. Very well resourced and comprehensive. Design looks fresh and inviting.” —Pre-acquisition review

“Flipping through the pages, its design is dynamic, bold, attractive and enticing to read.” —Pre-acquisition review

ISBN:  9781474225281