Setting Up a Successful Jewellery Business

An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.

From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.

Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:
· presenting your brand;
· protecting your designs;
· how much to charge for your work;
· selling to shops, galleries and individuals;
· creating your website and driving traffic to it;
· managing your time and finances plus other essential business skills.

Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.

“One of the best books of its kind that I've seen in a long while ... A practical and informative book that I wouldn't hesitate to recommend.” —Craftsman Craft & Design

“This is a nicely worked guide that should give you the confidence to start your own business without making many of the easily-made and elementary errors that bedevil the inexperienced. At £12.99 it's excellent value, will probably pay for itself in the first few minutes, and could be your first business expense.” —Art Book Review

“This small book delivers an encapsulated 'how to' manual on almost everything you need to get your business going. Further, it provides a handy touch stone for all but the most experience jewellery business owner ... by spending a little time at the beginning absorbing the book and adhering to some of the administration guidelines you will in the long run save hours that you can then dedicate to your jewellery.” —Findings: The Magazine of the Association for Contemporary Jewellery