{"product_id":"9781501152016","title":"iGen : Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us","description":"\u003cstrong\u003eiGen\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Jean M. Twenge\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAs seen in \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eUSA TODAY\u003c\/i\u003e, \u003ci\u003eThe Atlantic\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, and on \u003ci\u003eCBS This Morning\u003c\/i\u003e, BBC, PBS, CNN, and NPR, \u003ci\u003eiGen \u003c\/i\u003eis crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWith generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults.\u003cbr\u003e \u003cbr\u003eBorn in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness.\u003cbr\u003e \u003cbr\u003eBut technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality.\u003cbr\u003e \u003cbr\u003eWith the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cb\u003eNamed one of the \"Best Tech Books of 2017\" by \u003ci\u003eWired Magazine\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e“Stocked with valuable insights, iGen is a game changer and this decade’s ‘must read’ for parents, educators and leaders. Her findings are riveting, her points are compelling, her solutions are invaluable.” \u003cbr\u003e“Jean Twenge collates the data on a generation and not only surprises readers with astonishing discoveries, but also helps us to make sense of what to do with those discoveries. This book is a must-read for anyone interested in understanding students.”\u003cbr\u003e“The reigning expert on generational change weighs in on the iGen, making a case for dramatic changes in just the last five years. Few accounts have seemed more sensational, and few have seemed more true.”\u003cbr\u003e\"This book is a game-changer. If you want to understand how to parent, teach, recruit, employ, market to, or win the vote of anyone born between 1995-2012, you need to read this book. iGen will change the way you think about the next generation of Americans.\"\u003cbr\u003e\"Dr. Twenge brings to light, with longitudinal scientific data and personal interviews, a generation that is truly unique. An easy and scientifically informative read.”\u003cbr\u003e“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book to understand how different iGen is from the millennials you were just beginning to figure out.”\u003cbr\u003e“Jean Twenge is the ultimate authority in generational differences who has been at the forefront of many trends. Her latest book iGen charts the surprising new normal of the current generation. It's a must read for anyone who is interested in young people and technology, filled with fascinating data that shines a light on many unique aspects of youth today.”\u003cbr\u003e“We all have impressions about the newest crop of teens and emerging adults, but what really is going on?  Jean Twenge is \u003ci\u003ethe\u003c\/i\u003e expert in the use of normative data, collected in systematic surveys over the years, to understand how the experiences, attitudes, and psychological characteristics of young people have changed over generations. Rigorous statistical analyses, combined with insightful interviews and excellent writing, create here a trustworthy, intriguing story.”\u003cbr\u003e“\u003ci\u003eiGen\u003c\/i\u003e is a monumental scientific study, and it reveals astonishing conclusions about today’s emerging adults. If you’re interested in unpacking the habits and the psyche of America’s future, start with this book!\"\u003cbr\u003e“A new look at the next generation. . . surprising.”\u003cbr\u003e\"The convergence of these diverse personal narratives with the data analysis lends a compelling sense of authority to the work...Technology in the last 30 years has not simply changed American culture, but transformed it. Twenge's book is a wake-up call and poses an essential question: Where do we go from here?\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781501152016\u003cbr\u003e\u003cbr\u003e ","brand":"Atria Books","offers":[{"title":"Paperback \/ softback","offer_id":40946128683214,"sku":"9781501152016","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_146f69d2-42e8-4de0-80fa-acc18ba42754.jpg?v=1646082949","url":"https:\/\/pickwickbookshop.com\/products\/9781501152016","provider":"Pickwick Bookshop","version":"1.0","type":"link"}