{"product_id":"9781501359521","title":"A Musical History of Digital Startup Culture","description":"\u003cstrong\u003eA Musical History of Digital Startup Culture\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Cherie Hu\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eStartup language, culture and strategy--once seen as enemies to the music business--have permeated artists' careers and exerted significant influence over their creative decisions. From Kanye West's \u003ci\u003eThe Life of Pablo\u003c\/i\u003e as \"entertainment software\" to Drake's meme-friendly video for \"Hotline Bling\" as \"open source code,\" some of the music industry's biggest celebrities today are openly embracing tech rhetoric and strategy to inform their creative decisions. \u003cbr\u003e\u003cbr\u003eTech companies like Napster, Spotify, and Facebook have exerted a significant influence on how artists market and promote their music. But what happens when artists begin to treat \u003ci\u003ethemselves\u003c\/i\u003e as the technology? How does pop culture shift when artists start framing their success and popularity as an entrepreneurial and engineering problem, not just as a cultural or aesthetic problem?\u003cbr\u003e\u003cbr\u003eUsing several actionable case studies across the past 50 years, from David Bowie to 3LAU, this book takes a deep-dive into the music written of, by, and for startup culture--and how this burgeoning creative scene is changing the meaning of artistry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781501359521\u003cbr\u003e\u003cbr\u003e ","brand":"Bloomsbury Academic","offers":[{"title":"Hardback","offer_id":40769563525326,"sku":"9781501359521","price":100.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pickwickbookshop.com\/products\/9781501359521","provider":"Pickwick Bookshop","version":"1.0","type":"link"}