Fairchild Books
The Rise of Fashion and Lessons Learned at Bergdorf Goodman
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The Rise of Fashion and Lessons Learned at Bergdorf Goodman
Author(s): Ira Neimark
From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.
Review(s):
ISBN: 9781501360770
Author(s): Ira Neimark
From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.
Review(s):
“No matter what changes in fashion, the lessons Ira Neimark taught me will always be in style.” —Michael Kors
“Anyone interested in the fashion business would be wise to read this book and learn” —Calvin Klein
“This is an idea book that points to our current times and the future.” —Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies
“Who better to take fashion lessons from than Mr Ira Neimark? His new book reminds us of the store's longstanding appeal and stature. Inside are neat anecdotes - an Andy Warhol story here, a Jean-Paul Gaultier one there - charting the rise and rise of Bergdorf Goodman.” —Harper's Bazaar.co.uk
ISBN: 9781501360770