{"product_id":"9781501395444","title":"Entrepreneurship in Action : Bundle Book + Studio Access Card","description":"\u003cstrong\u003eEntrepreneurship in Action\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Rosalie J. Regni, Jimmie G. Anderson\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eMany design students dream of opening a retail store of their own, but  the actual process of starting their own business can be quite daunting.  \u003ci\u003eEntrepreneurship in Action: A Retail Store Simulation \u003c\/i\u003eprovides  an opportunity to practice all the steps necessary to conceptualize,  develop, open, and finally operate a business in the safe  environment of the classroom. As they prepare to open their simulated  retail business, students learn how to develop a product and product  niche, conduct market research, and find funding and a good location for  their store. Most importantly, when they reach the end of the book, they  will have written a complete business plan in a format suitable for  submission to a bank or other lending institution. This book brings  enterprising students one step closer to making their dream a reality.  Each chapter begins with learning objectives and explains a concept, as  well as addresses questions that an entrepreneur would need to ask. An  assignment follows that directs the students to think creatively to  apply the theoretical knowledge previously introduced. The simulation  thus pulls together the content as well as the format of a  well-conceived business plan.\u003cbr\u003e\u003cbr\u003eIntroducing \u003ci\u003eEntrepreneurship in Action\u003c\/i\u003e STUDIO--an online tool for more effective study!\u003cbr\u003e\u003cbr\u003e~Study smarter with self-quizzes featuring scored results and personalized study tips\u003cbr\u003e~Review concepts with flashcards of terms and definitions\u003cbr\u003e~Watch videos that bring chapter topics and concepts to life\u003cbr\u003e~Access  downloadable files with definitions, technical instructions, lists  related to small businesses, sample leases, floor plans, advertising  materials, photos and sample stationery\u003cbr\u003e~Review your knowledge using  graphics of first year sales plans, fixed cost worksheets, personal financial statements, sales exercises, profit and loss statements, and  opening and closing balance sheets\u003cbr\u003e~Explore business ownership using marketing, sales, and budgeting graphics and images\u003cbr\u003e~Redeeming  the code inside this card will give you full access to the content  previously contained on the DVD or CD packaged with this book\u003cbr\u003e\u003cbr\u003eThis bundle includes \u003ci\u003eEntrepreneurship in Action\u003c\/i\u003e and \u003ci\u003eEntrepreneurship in Action\u003c\/i\u003e STUDIO Access Card.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781501395444\u003cbr\u003e\u003cbr\u003e ","brand":"Fairchild Books","offers":[{"title":"Multiple copy pack","offer_id":40595608928462,"sku":"9781501395444","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_c7dd790d-5a35-4442-b297-988e16629d52.jpg?v=1637836707","url":"https:\/\/pickwickbookshop.com\/products\/9781501395444","provider":"Pickwick Bookshop","version":"1.0","type":"link"}