{"product_id":"9781617296062","title":"Zero to AI : A non-technical, hype-free guide to prospering in the AI era","description":"\u003cstrong\u003eZero to AI\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Nicolò Valigi, Gianluca Mauro\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSummary\u003cbr\u003e How can artificial intelligence transform your business? In \u003ci\u003eZero to AI\u003c\/i\u003e, you’ll explore a variety of practical AI applications you can use to improve customer experiences, optimize marketing, help you cut costs, and more. In this engaging guide written for business leaders and technology pros alike, authors and AI experts Nicolò Valigi and Gianluca Mauro use fascinating projects, hands-on activities, and real-world explanations to make it clear how your business can benefit from AI.\u003cbr\u003e \u003cbr\u003ePurchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.\u003cbr\u003e \u003cbr\u003e About the technology\u003cbr\u003e There’s no doubt that artificial intelligence has made some impressive headlines recently, from besting chess and Go grand masters to producing uncanny deep fakes that blur the lines of reality. But what can AI do for you? If you want to understand how AI will impact your business before you invest your time and money, this book is for you.\u003cbr\u003e \u003cbr\u003e About the book\u003cbr\u003e \u003ci\u003eZero to AI\u003c\/i\u003e uses clear examples and jargon-free explanations to show the practical benefits of AI. Each chapter explores a real-world case study demonstrating how companies like Google and Netflix use AI to shape their industries. You begin at the beginning, with a primer on core AI concepts and realistic business outcomes. To help you prepare for the transition, the book breaks down a successful AI implementation, including advice on hiring the right team and making decisions about resources, risks, and costs.\u003cbr\u003e \u003cbr\u003e What's inside\u003cbr\u003e \u003cbr\u003e    Identifying where AI can help your organization\u003cbr\u003e     Designing an AI strategy\u003cbr\u003e     Evaluating project scope and business impact\u003cbr\u003e     Using AI to boost conversion rates, curate content, and analyze feedback\u003cbr\u003e     Understanding how modern AI works and what it can\/can’t do\u003cbr\u003e \u003cbr\u003eAbout the reader\u003cbr\u003e For anyone who wants to gain an understanding of practical artificial intelligence and learn how to design and develop projects with high business impact.\u003cbr\u003e \u003cbr\u003e About the author\u003cbr\u003e \u003cb\u003eGianluca Mauro\u003c\/b\u003e and \u003cb\u003eNicolò Valigi\u003c\/b\u003e are the cofounders of AI Academy, a company specializing in AI trainings and consulting.\u003cbr\u003e \u003cbr\u003eTable of Contents:\u003cbr\u003e \u003cbr\u003e 1. An introduction to artificial intelligence\u003cbr\u003e \u003cbr\u003ePART 1 - UNDERSTANDING AI\u003cbr\u003e \u003cbr\u003e2. Artificial intelligence for core business data\u003cbr\u003e \u003cbr\u003e3. AI for sales and marketing\u003cbr\u003e \u003cbr\u003e4. AI for media\u003cbr\u003e \u003cbr\u003e5. AI for natural language\u003cbr\u003e \u003cbr\u003e6. AI for content curation and community building\u003cbr\u003e \u003cbr\u003ePART 2 - BUILDING AI\u003cbr\u003e \u003cbr\u003e7. Ready—finding AI opportunities\u003cbr\u003e \u003cbr\u003e8. Set—preparing data, technology, and people\u003cbr\u003e \u003cbr\u003e9. Go—AI implementation strategy\u003cbr\u003e \u003cbr\u003e10. What lies ahead\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781617296062\u003cbr\u003e\u003cbr\u003e ","brand":"Manning Publications","offers":[{"title":"Paperback \/ softback","offer_id":40592717152462,"sku":"9781617296062","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_7ffb60a7-9491-4c5b-96f4-284d9116cf8f.jpg?v=1637774050","url":"https:\/\/pickwickbookshop.com\/products\/9781617296062","provider":"Pickwick Bookshop","version":"1.0","type":"link"}